Sinduja RamanujamFrom Mad Men to Microtargeting: How Advertising Shaped Our WorldIn a smoke-filled office on Madison Avenue, the year is 1963. Don Draper, impeccably dressed in a sharp suit, leans back in his leather…2d ago2d ago
Sinduja RamanujamFrom Prep to Plate: Unveiling the Secrets of the Meal Kit Business (Part 2)Welcome to Part 2 of the meal kit series. Part 2 will explore the thrill of acquiring customers, navigating the challenges in customer…Jan 4Jan 4
Sinduja RamanujamFrom Prep to Plate: Unveiling the Secrets of the Meal Kit Business (Part 1)Welcome to the exciting world of Meal Kits! In this 3 part series you will get to enjoy the ins and outs of what this industry has to…Jan 4Jan 4
Sinduja RamanujamGoing Once, Twice, SOLD! A take on auction and the human psyche.PrologueOct 14, 2022Oct 14, 2022
Sinduja RamanujamI believe that you are going to love this article and that is my hypothesis — wait how do I…PrologueFeb 23, 2022Feb 23, 2022
Sinduja RamanujaminBootcamp“I think our users will love this!” Well, let’s test the hypothesisa take on hypothesis driven product building.Jan 8, 2022Jan 8, 2022
Sinduja RamanujamAh, so much to see and so little time — a take on the journey of streaming and what’s lies ahead.PrologueDec 31, 2021Dec 31, 2021
Sinduja RamanujamStore closure sale — all things need to go! A take on seller’s willingness to sell.Prologue:Nov 5, 2021Nov 5, 2021
Sinduja Ramanujam25% off the retail price — will you buy it ? A take on customer’s willingness to pay.Prologue:Jul 23, 20213Jul 23, 20213
